Adam Artunian

2025 So Cal Housing Market Forecast

Sales Down Seasonally but Fundamentals are Healthy for 2025

Sales at new home projects slowed in Q4, driven primarily by seasonal trends along with some price fatigue among buyers. The hope of lower mortgage rates failed to materialize, preventing any improvement in affordability and keeping some buyers on the sidelines. However, new home demand remains relatively strong, supported by limited new and resale home supply and a healthy job market. Although price appreciation will likely be muted due to affordability challenges, we expect strong new home sales in 2025.

  • New home sales in Southern CA averaged 2.5/project/mo in Q4 which was slightly below 2023 (2.7) and slightly above the 2016 – 2019 pre-COVID average (2.3/mo/project) for the same quarter.  Sales were strongest in Orange County and San Diego County, both averaging 2.7/project/mo in the quarter. It is important to note that Q4 is typically the slowest quarter of the year due in part to the holidays and the onset of colder weather

  • Corresponding with the uptick in mortgage rates, cancellations rose to an average of 17% in November, falling back down to 13% in December. The average for all of Q4 was 15%, up from 12% in Q3. A cancellation rate in the 10 – 15% range is considered typical. The 2016 – 2019 average for Q4 was 18%. San Diego County had by far the lowest cancellation rate in Q4, averaging just 11%, and the Inland Empire and Los Angeles County recorded the highest average rates (18%).

2025 FORECAST

New home projects continue to benefit from mortgage rate buydowns not available in the resale market, allowing buyers to access sub-6% fixed rates. Although Incentives rose in Q4 and will likely be sticky in the near term, overall prices should remain steady. There were just 455 active new home projects in the SoCA region as of Q4, which is 47% below the historical average over the last 30 years and well below the nearly 600 projects in 2017 – 2019. The lack of new home supply in the region, while contributing to poor affordability, will support strong new home sales in 2025.

Clarity Real Estate Advisors provides real estate decision-makers with research-based insights into market dynamics and product trends. 



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Buyers Flock to New Home Projects to Start 2024

The new home market started the year hot, driven by a slight decline in mortgage rates, limited supply, a decline in cancellation rates and renewed buyer optimism. New home builders’ ability to offer below market mortgage rates also continues to play a role in making new homes more attractive than resales.  January new home sales in all of the major Southern CA markets, which averaged 3.8/mo/project, topped the average from 2016 to 2023 for the same month (3.0/mo). Orange County is leading the pack with an average of 4.5 sales/mo/project in January (vs. 3.0/mo average).

Partially driving the higher net new home sales, cancellations in the first month of the year came in well below the average over the prior seven years (for the same month). Cancellations can be seen as a barometer of home buyer confidence in the market, along with current supply conditions (both new and resale). Cancellations in Los Angeles and Orange County were particularly low in January (6% vs. 11 – 14% avg).

The most successful projects offer attainably-priced higher-density attached product in core infill locations or affordably priced single-family homes in more tertiary submarkets. The following single-family detached neighborhoods stood out with 12+ home sales in January, all with price points in the high-$400Ks to high-$500Ks.

·        Marbella Pointe by DR Horton (Lancaster) – 13 sales

·        Baywood at Morgan Crossing by Pulte (Hemet) – 16 sales

·        Augusta at the Fairways by DR Horton (Beaumont) – 15 sales

·        Pradera Pointe by DR Horton (Winchester) – 12 sales

Elevated new home demand to start the year should be a prelude to a strong Spring selling season.

Clarity is the premier real estate market advisor on the West Coast. If you have any questions, please contact Pete Reeb (858) 774-7126, pete@ask-clarity.com, or Adam Artunian (949) 861-1876, adam@ask-clarity.com.

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2024 So Cal Housing Market Forecast

2024 Southern CALifornia Housing Market Forecast

After weathering the storm of rising interest rates, the Southern California housing market found its footing in 2023. In fact, the first half of the year brought stronger sales than the years leading up to COVID and price growth erased much of the correction seen in the second half of 2022. Is there reason to believe the worst is in the rearview mirror? Will 2024 usher in a return to more “normal” market conditions? We think so based on the following trends:

  • Low new home supply: Due to a dwindling lot/land supply and entitlement hurdles, the number of new home projects are well below historical norms. Just 474 new home projects are selling in the region, which is below the 871 average over the last 30 years and just a fraction of the 1,539 average in 2005 – 2007. There are many submarkets, particularly infill, with just a handful of new home projects selling. In addition to fewer projects, the average size of a typical subdivision has shrunk over the last few decades from about 120 homes to only about 75 today. 

  • Tight resale inventory: As of November, there was just a 2.5-month supply of resale homes for sale in coastal markets and 3.5 months in the Inland Empire. A 4-month supply is considered typical when demand and supply conditions are balanced. Low supply has helped prevent any significant price declines in the second half of the year, despite elevated interest rates, and driven buyers to the new home market. 

  • Interest rates have likely peaked: After rising to over 7% in recent months, rates are unlikely to go any higher. With inflation cooling, consensus is that the Federal Reserve will forgo any more interest rate hikes and may cut rates by Spring or Summer 2024. Lower rates will boost housing demand and ease affordability challenges. 

  • Interest rate buy-downs: New home builders have benefited from buying down interest rates. This gives buyers access to lower interest rates, often below 6%, than available in the resale market. However, rate buy downs come with a cost to the builder, typically in the $20K - $30K range. 

  • Job market still strong: Households with jobs buy homes and unemployment remains low. Although there are signs the economy may be slowing and consumer sentiment is somewhat gloomy, the proverbial “soft landing” is possible which would limit job losses. However, a recession would stifle demand and negatively impact prices and sales. 

  • Foreclosures limited: An increase in distressed resale supply has historically put downward pressure on prices. The worry of a sharp increase in foreclosure activity associated with elevated interest rates has not materialized. Although up slightly over the last year, foreclosures remain near record lows.

Despite most trends being positive, there are some risks that shouldn’t be ignored:

  • Poor affordability: As interest rates rose to 20-year highs and prices increasing 20 – 30% since 2020, affordability has dropped to the lowest levels since the mid-to-late 2000s. Per the C.A.R. affordability index as of the 3rd quarter, just 11% of households can afford the median priced home in coastal markets which is down from 23 – 28% in 2020. In the Inland Empire, 22% of households can afford the median priced home down from 46% in 2020. We regard poor affordability as a “red flag” with regards to future market health.

  •  Election year: Historically election years have brought instability in the market. Uncertain of potential economic and political policy changes, buyers tend to sit on the sideline in the months leading up to the election. Expect a possible slowdown in sales activity starting mid-year.

The best opportunities will be in infill locations with limited direct competition, and affordable single-family homes in suburban and some tertiary markets. First time buyers coming out of rental apartments will look to attached infill communities where price points are more attainable. Other first-time buyers wanting a single-family home will be forced to move outside of core locations. Move-up buyer demand will likely remain somewhat constrained as most homeowners are locked in at sub-4% rates. However, the possibility of a significant drop in rates will unlock this buyer segment. Attached casitas and ADUs have become increasingly popular at communities throughout the region. These units help solve for affordability challenges by providing space for older children, parents, or extended family members. In some cases, ADUs can be rented out for additional income. 

We expect home prices to rise moderately in 2024, likely in the 2 – 4% range, assuming interest rates drift down slightly and the economy does not fall into recession. Although affordability continues to be a major concern, favorable demand and supply conditions should set the table for a stable housing market in 2024.

Clarity Real Estate Advisors provides real estate decision-makers with research-based insights into market dynamics and product trends. 

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New Home Market Share Spiked in 2023

Despite little change in new home supply, the share of new home sales to total sales in 2023 rose to the highest level in years. Through October, 14% of total home sales in the major So CA markets were new homes. This is up from 9% in 2021 – 2022 and 7% in 2017 – 2018. Even more striking, new home project counts are actually below 2017 – 2020 levels.

Q2 Real Estate Analysis

Clarity Real Estate Advisors presents these key findings as part of their real estate analysis, to highlight the remarkable dynamic of Southern California’s New Home Market and showcasing a sustained rebound in Q2.

New Home Sales Remain Robust

Buyers have accepted the higher interest rate environment and have limited options in the resale market. New home sales in Southern CA have averaged 3.9/mo/project since January which is above the 2016 – 2019 average (3.3/mo/project). Strong sales are giving builders pricing power once again.

Cancellations are low

After spiking to over 30% in October and November of last year, cancellations have stabilized at below average levels (11 – 12%). A cancellation rate in the 10 – 15% range is considered typical historically. According to builders, most buyers are qualified at current interest rates and have limited options in the resale market.

new home projects near record lows

There are currently just 478 actively selling new home projects in southern California vs. 1,710 at the peak of the market in 2007. New supply is being curbed by a declining supply of land available for new home development, combined with rapid new home sales, and a lack of political will to approve new home communities. In addition, the average size of a typical subdivision has shrunk from about 120 homes a few decades ago to only about 75 today.

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